whopper > facebook

Via Slate:

Burger King has infiltrated Facebook with a new application that asks you to sacrifice your friendships for a free Whopper.

I am not a Burger King fan, in fact I haven’t eaten at one in years, partly because i have a vegetarian diet, and also because I just don’t like fast food all-too-much. We have Culver’s here. Much tastier.

Although, on balance this is a very clever marketing campaign. Is it just me or did Burger King try targeting the “urban” demographic not long ago? Facebook is, in and of itself, made up of more affluent young people, which means Burger King is trying to up their quality. A recent move to cage-free chicken and eggs mirrors this generationally-sensitized marketing stratagem. It works, I think.